March 1, 2015
Changing times in health care and opportunities to grow and enhance the collaborative work of our members are behind the new name and new look of the organization.
The Northwest Hospital Alliance serves as a catalyst to develop a collaborative network to assist our members in offering high quality, cost effective health care in our communities.
Currently, the Northwest Hospital Alliance includes five hospitals: Kootenai Health, Benewah Community Hospital, Bonner General Health, Boundary Community Hospital and Shoshone Medical Center, with room to grow in the future.
Tran Creative was hired to develop a branding system. After several months of extensive research and hundreds of logo concepts, the final name and logo was voted and chosen by the five CEOs of our current member hospitals.
- The 2 linking hospital crosses convey working together, the bridge and connection between hospitals.
- Blue and green capture the Northwest colors. Blue is for healthcare, experience and stability. Green is for healing and recovery. Orange radiates hope, energy, passion and innovation.
- The short name will be referred to as the Hospital Alliance.
Look for a new Website in the coming weeks.
Caryl Johnston, Director & Craig Johnson, Board Chair