Northwest Hospital Alliance new logo wins SILVER ADDY Award

Northwest Hospital Alliance new logo wins SILVER ADDY at the Regional American Advertising Federation Awards on Saturday, March 21, in Spokane.

The ADDY’s can be likened to the Oscar’s for the local advertising and marketing industry. The ADDY’s recognize the best annual creative work in our region.

Ben Tran of Tran Creative developed the branding system for the Hospital Alliance.

• The 2 linking hospital crosses convey working together, the bridge and connection between hospitals.
• Blue and green capture the Northwest colors. Blue is for healthcare, experience and stability. Green is for healing and recovery. Orange radiates hope, energy, passion and innovation.